The Bull 3How many of you complain you’re too busy?  Well, I certainly meet a lot of business owners that claim they don’t have enough time to get their marketing done.  Time Bull is one of the top excuses we love to make!  And, frankly, you can be working in corporate, be a stay-at-home-parent, be at school, it doesn’t matter, I bet you frequently notice the lack of time in your day or week or month to get stuff done.

The BustHere’s the single most common reason I know that “busy” is a load of bull; when your friend, or that funny colleague you love, sends you a hilarious email that, when you read it, has you practically falling off your seat, doubled over in laughter, what do you do?  You read the entire message because it’s THAT funny.  Let me say that again.  YOU FIND TIME TO READ THE EMAIL THAT YOU DIDN’T PUT ON YOUR SCHEDULE!  And, wait, then you reply to the email that you have not allotted time for, and this may become a series of complete time-wasting banter messages and before you know it, 20 minutes just got zapped!

How is it that you can simultaneously claim you don’t have enough time to get stuff done, AND spend 20 minutes having a fun email banter exchange, or playing Candy Crush?  Because the problem is NOT how busy you are, the problem is what you are busy WITH.

Hurry 03Too much of the time, we are busy being busy, rather than productive.  We do stuff that bores us because we think we have to, and then we end up using “busy” as the excuse NOT to be able to do other stuff.  And, quite honestly, I know busy is bull because, let’s face it, if your favorite singer comes to town, and your friend offers you a free ticket to see the, you will be clearing up your schedule and finding a way to make time for it.

Did you get that – you MAKE time for what you want to make time for.

So, the next time you find yourself claiming to be too busy, do a mental check-in:

  • Are you just saying no to something you do not want to do, and using busy as an excuse?
  • Are you saying yes to activities you have no interest in, and so used to the excuse that you’ve forgotten how to distinguish between what you like and what you don’t?
  • How can you prioritize, or let go of, some of the items on your long to-do list?