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The Power of Perception in Marketing

by markelh | Jun 23, 2015 | Business, Expatriates, Inspiration, Marketing

You ever hear of a Brita filter?  I’ve been using one for years.  I’m mostly a happy customer, except for those darn black bits of charcoal, and how dirty the water receptacle seems to get, it’s been fine.  When I went to replace my old one recently,...

How to Stand Out at Events

by markelh | Jun 16, 2015 | Business, Expatriates, Inspiration, Marketing, Productivity, Relationships

Hey, it’s high time for a video blog, don’t you think?  I recently sponsored a booth at Be The Change, and one of the great lessons was how important it is to stand out.  But that lesson carries into everything you do as a business owner, so here is a...

Networking Not Working? The Problem May be YOU

by markelh | Apr 21, 2015 | Business, Expatriates, Marketing, Productivity, Relationships, Sales

It’s April, the weather is FINALLY getting warmer (at least in New York) and that means we are more likely to actually go to the networking events we sign up for. Most of us can adamantly prove that “networking sucks,” and, more than likely, that...

Today’s Lie: You Need Great Technology to Make a Sale

by markelh | Nov 18, 2014 | Business, Expatriates, Inspiration, Marketing, Productivity, Relationships, Sales

For some reason, I’ve been hearing a lot of focus on sales lately.  So, I thought I’d give my 5 cents.  Technology has made selling as complex as dating, not always a good thing.  As service based businesses we seem obsessed with social media (even with...

Today’s Lie: You’re Too Pushy

by markelh | Oct 28, 2014 | Business, Expatriates, Expats, Financial, Inspiration, Marketing, Productivity, Sales

If you own your own business, you will at some point need to go through the process of finding some clients.  (At least until you can hire someone else to do that for you!)  Unfortunately, when starting out, it’s all too easy to fall into the opinion that...

Today’s Lie: You’re Too Young to Be Credible

by markelh | Oct 14, 2014 | Business, Expatriates, Expats, Inspiration, Marketing, Productivity, Sales

I was recently at a networking event and met a charming young woman early into her business.  As we spoke about ways that she could cultivate new clients, she told me that she realized she is too young for most people to take her seriously!  You know that raised the...
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