by markelh | May 27, 2014 | Business, Expatriates, Expats, Financial, Inspiration, Marketing, Productivity
On a recent run by the Central Park Tennis courts in New York City, I got all excited about playing tennis again this season. I love running around the court, slamming the ball as hard as I can, and am a fairly aggressive player. That got me thinking about a nice...
by markelh | Apr 29, 2014 | Business, Expatriates, Expats, Inspiration, Marketing
There are a million different sources of advice on blog posts – should they be long, should they be short, what content should they have, it’s enough to drive us all crazy! Your blog posts need to be meaningful, and make a point. How many words...
by markelh | Apr 22, 2014 | Expats, Inspiration
I recently went outside in my awesome pair of red shoes, and a woman in my elevator said, “Oh, I love your red shoes!” We ended up in a conversation about how they are made by Clark’s shoes which has much better styles in Europe, and so she should...
by markelh | Mar 25, 2014 | Business, Expats, Marketing, Productivity
I was recently in Paris (I know, poor me) and came across a store window which I thought was the perfect example of the impact of marketing. Much of the time, we work really hard on only side of marketing – what I mean is External Image – what people see,...
by markelh | Mar 18, 2014 | Business, Expats, Inspiration, Marketing
It’s an automated response – “What if?” Have you ever noticed that if you have some “insane” (i.e. different) idea, the people closest to you get all clammed up, they hold their breath, their face tightens, their eyes wrinkle, and...
by markelh | Mar 11, 2014 | Business, Expatriates, Expats, Inspiration, Marketing, Productivity
A lot of “old” teaching around building a business teaches that you should build your business model around money, to be point blank. Selecting a target market “that can afford your services” and a specialty “that people will pay lots of...
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