by markelh | Apr 5, 2016 | Business, Inspiration, Marketing, Sales
Seems like we are a nation obsessed with magic formula’s to success. I picked up a copy of a Forbes magazine (shown to the right) and was immediately struck by the subtitle “…he has the formula…” Formulas seem to be all the rage –...
by markelh | Jun 23, 2015 | Business, Expatriates, Inspiration, Marketing
You ever hear of a Brita filter? I’ve been using one for years. I’m mostly a happy customer, except for those darn black bits of charcoal, and how dirty the water receptacle seems to get, it’s been fine. When I went to replace my old one recently,...
by markelh | Nov 18, 2014 | Business, Expatriates, Inspiration, Marketing, Productivity, Relationships, Sales
For some reason, I’ve been hearing a lot of focus on sales lately. So, I thought I’d give my 5 cents. Technology has made selling as complex as dating, not always a good thing. As service based businesses we seem obsessed with social media (even with...
by markelh | Mar 11, 2014 | Business, Expatriates, Expats, Inspiration, Marketing, Productivity
A lot of “old” teaching around building a business teaches that you should build your business model around money, to be point blank. Selecting a target market “that can afford your services” and a specialty “that people will pay lots of...
by markelh | Feb 4, 2014 | Business, Inspiration, Marketing, Productivity
For many people, marketing evokes fear, disgust, overwhelm, and a general feeling that complete isolation in a windowless cell with only whole grain cereal and water would be preferable. Many people I talk to and work with are thoroughly unexcited about...
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