One of the biggest excuses business people make, especially solopreneurs, when it comes to marketing is “I just don’t have enough time.” If the reason you don’t have time is because your business is hugely successful and you’re raking in the bucks, then, GREAT! However, if you’re still working your way up, then you’re guilty of Time Bull, sorry to call you out on that! When you look at why you’re too busy, part of the reason is probably stuff like you’re exhausted, the marketing you’ve tried didn’t work, you think marketing is too expensive, or you don’t know where to start, among other reasons….
Time Bull are all the reasons you’ve created to avoid marketing – the list of reasons you don’t have time for marketing is probably something like:
- staring at the ceiling
- need to improve my love life
- staring at computer cursor giving me the blaming blink
- I hate writing
- I don’t know what to say
- marketing is a pain in the butt and I don’t feel like doing it…
OK, I can see how a few of those reasons might be more important than marketing! 😉 But the fact is, if you plan to have clients, and make money, then you need to do some marketing. So, how can you bust Time Bull? Here are a few ideas:
Make Marketing Simple. Instead of trying to do ALL your marketing ALL the time, pick one channel, and one strategy, and focus on just that one over the next week.
Make a Clear Goal. If you align your marketing activity with a clear, and attainable, goal, then you can either see success (and then increase your motivation to do marketing!) or know when it’s time to tweak your strategy and come up with ideas to do it.
Budget Some Time. Rather than looking back at the past week and how you didn’t make time for marketing, plan ahead – even if you only make 15 minutes a day for marketing, it’s better than nothing! So, budget small amounts of time several days of week, or pick an hour one day a week, and commit to getting your marketing done.
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